Lights Fantastic

“It’s Swell!!”

Supervision by I. Freleng; Story by Sgt. Dave Monahan; Animation by Gil Turner; Musical Supervision by Carl W. Stalling. A Merrie Melody released on May 23, 1942.

Light is pretty fantastic stuff. I don’t mean the natural kind you can get from the sun. (That stuff causes cancer!) I mean the artificial kind that people use to give nature the finger, and turn night into diet day. And apart from Vegas, I’d say the best place to experience such a marvel, is New York City. What types of gags might we find just marveling at billboards?

One ad is typed out to us as if on a typewriter. But whoever is in charge of things, sure as heck can’t spell “stewpendaus.” And while you’re enjoying the sights that are lights, why not take a trip to Chinatown? (The bus is built like a rickshaw. At least it’s not as racially insensitive as it could have been.) One ad gives a free sample of what it’s promoting: an eye test! Being able to read the first line means you’re average. (Crap. I can make it out, but I can’t read that mess. Guess I need new contacts.) The next one means “above average” and the one below that is “exceptional!” And if you can read the bottom one, you clearly are a foreigner. (Who would bother to learn another language?)

What would a “Merrie Melody” be without a song number? (Still entertaining.) The ads come to life to serenade us. The featured song is “My High Polished Nose.” (“My Wild Irish Rose”) Next on the playbill: “Laugh, Clown, Laugh” performed by the mascot of Clown cakes and cookies. And as many can jokes as they can make! Coffee cans doing the can-can, while frequently showing off their cans! (Can there be anymore? It just can’t be! So I better can it, lest I get canned.)

One ad tries too hard. It tries to grab your attention with as much neon as they can afford. All for a tiny “Eat at Joe’s” message. (Freleng would use a similar gag in “Holiday for Shoestrings.” (Even using the same music piece.) And since this wasn’t the most story driven short, what better way to end it than with a music party? The dripping of coffee, the shaking of peanuts, and the dinging of a cowbell make an irresistible beat that has the rest of the ads dancing. Ending up with the same shot we began with. (What a bright idea.)

Personal Rating: 3

Leave a Reply

Your email address will not be published. Required fields are marked *